Music track composed by: Dario Moroldo
The new identity launched in Milan on January 16, 2017, the first of many premier, immersive Juventus events. The new identity will then follow the team to showcase future digital, social, and retail experiences to loyal supporters, soccer enthusiasts, business partners, and entertainment enthusiasts. Juventus’s move is unprecedented—to become recognized for more than their performance on the field, but as a universal symbol for perseverance, ambition, and premium Italian style.
Listen the exclusive track made for the Juventus new Identity event party, printed on vinyl: